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YES! 50 secrets from the science of persuasion

SMALL CHANGES CAN MAKE A BIG DIFFERENCE TO YOUR POWERS OF PERSUASION

  • * Which one word can you start using today to increase your persuasiveness over others by 50 per cent?
  • * Which item of stationery can make your attempts to persuade others significantly more effective?
  • * Why would people choose a Mercedes after giving reasons why they prefer a BMW?
  • * And just why are so many dentists called Dennis?
Dr Noah J. Goldstein
Steve J. Martin
Dr Robert B. Caldini

'New York Times Bestseller'

"YES! is the Freakonomics of psychology. It's a handbook to the world."
The Times
"A Jedi-like tome on persuasion. Combines expertise to make an entertaining guide to tried and tested methods of persuasion"
Esquire
"Surprising, provocative and fun."
Tim Harford, The Undercover Economist
"Entertaining, eye-opening – its all good stuff and very well presented"
Spiked.com

Yes! has so far featured in over 100 articles, reviews, Radio and TV Broadcasts including

  • The Times
  • BBC Radio 1
  • BBC News
  • The New York Times
  • Psychology Today
  • The Guardian
  • Harvard Management Update
  • MSNBC
  • BBC Radio 4
  • Daily Telegraph
  • British Airways In Flight magazine
  • Management Today
  • Independent
  • Sunday Express

The authors write regular columns for a number of publications including Business Life, Edge and Psychology Today.

For press enquiries and interview requests please contact

Look out for the Yes! films on MSNBC TV’s Your Business Show from 24th August 2008 or view them by clicking here